Training

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Our training courses are tailor-made according to client’s needs, environment and languages. We can provide training in French and English and some exercises can be done in Arabic with our experts. Length and content of training are always discussed with the client in the preparation phase and we usually not exceed 3 days courses. Experience demonstrated that the maximum capacity is 12-15 participants to respect high quality conditions for participants.

Our portfolio of training courses :

  • External Communication: The course is designed to help participants in their process of designing and/or implementing a communication strategy by working on objectives, targets, messages, tools, budget, planning. The core course can be extended with various ½ modules:
    • Writing a story
    • Writing for the web
    • EU Visibility guidelines
    • Communicating EU funded projects/programmes
  • Media training: “failing to prepare, prepare to fail”. Facing mass media require some basics methodology and preparation is one of the key elements of success. Trainings offer a core of media fundamentals followed by TV, radio, printed press exercises based on a real scenario. The debriefing serve then at preparing a pedagogical document for the participants. Our media trainings include a social media module, a part of the new media landscape.
  • Crisis communication: “a crisis seems handled when communication is controlled”. This is what happens when crisis communication is part of a crisis management process. Our trainings, based on a simulation, propose to work on some key fundamentals elements: preparing a crisis communication unit, managing tasks and resources, anticipate, react, reassure